Our Story

We are pleased to introduce Zaca Coffee, a coffee company born on the Central Coast, now available to coffee drinkers everywhere. We explored the world’s finest beans and blends for more than a year in a quest to identify rich flavor and subtle complexities that reflect the life we enjoy here on the Central Coast. 

Zaca Coffee is roasted where we live, in the heart of the Santa Ynez Valley among the native oak trees and wildlife that have occupied this land for thousands of years. 

Hayley Firestone Co-Founder

Hayley was raised in the Santa Ynez Valley and grew up in the beverage industry – Firestone Vineyard and Firestone Walker Brewery. Hayley’s journey with coffee began in high school with the required pre-dawn breakfast before cattle round-ups or a cup grabbed on the way out to pick grapes for harvest; continued in college sneaking coffee into the library for early morning study sessions; and then as the mother of four active children – a thermos of coffee accompanied her on the sidelines of soccer games, sitting on the beach for son’s dawn patrol surf runs, and during many school meetings. Zaca Coffee represents a long-time dream of uniting her knowledge of the beverage industry and her coffee passion to bring a piece of the Central Coast to other passionate coffee drinkers.

Dennis Patrick Co-Founder

Dennis spent his childhood summers camping on the beaches of the Central Coast and surfing throughout southern California. His legal background took him to Washington DC and New York where he discovered his coffee passion during meetings in the White House and in the corporate offices of the telecommunications world. Back on the West Coast, Dennis has enjoyed life on his ranch where he and Hayley raise cattle, alpacas and of course, llamas. Zaca Coffee is Dennis’s statement of the rich, natural life he enjoys on the Central Coast of California.

Hayley was raised in the Santa Ynez Valley and grew up in the beverage industry – Firestone Vineyard and Firestone Walker Brewery. Hayley’s journey with coffee began in high school with the required pre-dawn breakfast before cattle round-ups or a cup grabbed on the way out to pick grapes for harvest; continued in college sneaking coffee into the library for early morning study sessions; and then as the mother of four active children – a thermos of coffee accompanied her on the sidelines of soccer games, sitting on the beach for son’s dawn patrol surf runs, and during many school meetings. Zaca Coffee represents a long-time dream of uniting her knowledge of the beverage industry and her coffee passion to bring a piece of the Central Coast to other passionate coffee drinkers.

Dennis spent his childhood summers camping on the beaches of the Central Coast and surfing throughout southern California. His legal background took him to Washington DC and New York where he discovered his coffee passion during meetings in the White House and in the corporate offices of the telecommunications world. Back on the West Coast, Dennis has enjoyed life on his ranch where he and Hayley raise cattle, alpacas and of course, llamas. Zaca Coffee is Dennis’s statement of the rich, natural life he enjoys on the Central Coast of California.

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