Our Story

Zaca Coffee was founded in 2020 by husband-and-wife team Dennis Patrick and Hayley Firestone, longtime residents of California’s Santa Ynez Valley. Driven by a shared passion for quality and community, they set out to bring exceptional coffee to locals and visitors along the Central Coast—and beyond.

Roasted in small batches in Buellton, Zaca Coffee blends were developed after a full year of tasting and refinement. Green beans are sourced through trusted specialty importers who supply top-grade Arabica from regions including South America and Ethiopia.

Hayley comes from a legacy of craft beverage excellence—growing up in her family’s winery, Firestone Vineyard, and learning firsthand from her brother and brother-in-law, founders of Firestone Walker Brewing Company. Together with Dennis, she now brings that same dedication to quality into the world of coffee.

Leading Zaca Coffee’s roasting program is Director of Roasting David Wilson, a licensed Q Grader with more than a decade of experience in the specialty coffee industry. David’s passion for coffee has taken him around the world, including to Guatemala, where he worked directly with farmers and cooperatives to build meaningful relationships and source exceptional beans. Combining technical expertise with a deep appreciation for sustainability and craftsmanship, David brings a thoughtful, hands-on approach to every roast. His commitment to quality helps ensure that every cup of Zaca Coffee celebrates the journey from farm to cup, proudly roasted on California’s Central Coast, where the mountains meet the sea.